How much time do you spend on marketing and posting online.

If you knew that you only had so much time in the day, and you knew that your life and the choices you make have a direct impact on how you life that life, would you choose to do your work faster?

Amazing information, do you spend enough time developing your word press website.

How much time do you have?  If you are like most people you need more than you have.

If you spend 80 hours making just a few dollars, and you do the math you end up making like 1.51 cents per hour, tell me is that really worth your time?

If you are like the rest of us, you have 24 hours in a day…

You have to look at life this way because if you don’t you will run out of both, if time is money are you broke all the time?

Time is what it is, and unlike real estate, they are not making any more of it, time is time once it is over it is done.

You bet it is, for every min of every day you spend, it is costing you money.

Want to know my secret?  Want to know how to produce the best content.

I made a discovery about writing and blogging, and it is really very simple, the more content you post or write about, the more traffic you get from search engines.

Simple right?

Sure, easiest thing in the world, so to prove a point, I started posting to all my websites, every day, multiple times a day and one thing I discovered, right away, it was work.

Yes, work, you have to post the page, you have to write the post, often check your spelling, unless your a spelling bee champion, spelling is not as easy as it looks.

But you know what, I noticed, that the more content I posted, the more traffic I would get, so I doubled my content, and my traffic doubled, but guess what I was spending hours creating content, and it was work.

Nothing wrong with that but again, this is not what I wanted, to have to slave all day hour after hour posting to a website, all day long.

So, I began to examine, what was taking so much of my time and you know what I found out, the wordpress user interface, itself, was taking a lot of my time.

Each time you get ready to post content there are multiple page loads involved, a page load, happens every time, you look at one different page, and there are several each time you get ready to post content.

Why I am lazy and why I want to work smart not hard.

First I am Lazy, sorry for those that may think less of me, but I suspect that I am not alone, I would rather work smarter than to work harder, give me that anytime.

So, I started looking at all the posts, on one blog alone I had over 5000 posts, most of these posts were just sitting deep inside my wordpress blog, and yes people were still looking over the content but for the most part, these posts were buried so deep that no one, not even the search engines knew the posts even existed.

I then had a revelation, why not raise these posts from the dead?

How hard could it be anyway, well, it proved a little harder than I thought it would be, in fact, it was like wordpress intentionally made it hard to do.

I began to look at this strictly from a users view point,

1. First you have to click on the posts category.
2. then you have to find and locate the posts you want.
3. then you have to edit the post.
4. then you have to update the post.

That is four page loads, a webpage has to load each time, ok I understand, but what about all those options on the page, at first when you click update, I realized that the post, was still buried, at the bottom of the pile.

Think of posts like a stack of cards.

Where all the cards on the bottom of the deck never again reach the surface.

what you have is dead posts, and if you want to really resurrect, those posts you have to make even more changes.

5. you have to click on the published tab, (over there to the far right  hand side)

6. Then you have to change the date and time of the post, and guess what, the time on the server may not be the time that you are actually editing that post, (more on why that may matter later)

7.  Click on OK, and then you have to click on update.

So there you go, I realized that it takes several actions, just to revive, one post, was it really worth it, because I have to add so much to a post before you can consider it as a new post, I did a little research and found that on average you need to add two paragraphs, or at least 140 to 200 or more characters, notice I said characters, and these characters must be meaningful to the reader, and to the search engines.

But I was not easily deterred, I slogged on, posting and adding to content reviving post after post, and you know what I realized that the more posts I revived, the better my traffic began to get, I realized that by “RePosting” content that I was able to effectively take advantage of several factors, one of which is how often your website content is updated.

Did you know that search engines look not only for new content but also for revised content…

I will give you a second for that to sink in, just a second that will hit you in a moment.

Yes, I realized that I could post a new article three times a day, and it could be the best articles in the world but I would still only be getting credit for that new article and nothing more.

In the search engines eyes, I was a good little website posting good original content, so I got some traffic, but I did not get credit for updating and revising my content, yes, virginia there is a santa clause, and his name is updating old posts, I hope that made you smile, but really, seriously, get this, because it is really important.

You can get extra credit for the recycling the old posts on your website and turning them into new content, complete with a new date and time, (pretty much brand new content)  yes, you can have your cake and eat it too.