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Sticky Adz plugin

January 19, 2012 By Leave a Comment

Get the Sticky Adz WordPress plugin at wordpress.org

This great wordpress plugin will help you develop better advertising using a scrolling “sticky Frame”

Get it here.

Sticky Adz is more than just a method of advertising it is a concept, that correctly used can increase your clicks and revenue.  Advertising is not just a lot of flashy banners or links created to get someone to click something but it is something more than just the “in your face methods” that many have tried to use in the past.

The truth is that most of the time, these methods do not work to produce sustainable revenue.

Advertising is about producing revenue for the advertiser, if Google does not correct this issue then in the very near future the stock values for Google will take a serious tumble into the abyss.

In fact any company that does not provide real world value to an advertiser is eventually going to find that they are no longer the most popular or the most powerful force in search engines mastery, this over confidence in business development can result in a loss of revenue, simply because without a strong consumer base any business will suffer.

This is what sticky Adz is all about, developing the right kind of advertising for the website.

This concept advertising is how you can increase your websites revenue.

Providing the right type of advertising is what your job as a web master or website owner is all about.

Imagine what might happen if you were say a big company and you advertised that you could provide a certain ROI and what ended up happening was that you could not in fact provide that level of ROI, how long do you think it would take before those advertisers would stop advertising on your website?

Not long at all, that is where Google will find itself and in fact any website might find itself if they do not make some serious changes in 2012.

This may be the year that you notice a huge difference in how you do business.

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Auto blogging failure.

December 23, 2011 By Leave a Comment

Do you run an auto blog and just cannot seem to get it off the ground?

Did you buy a product that promised would deliver traffic and cash but failed…

The top reasons why Auto blogging is a failure.

There are several really compelling reasons why autoblogging is failing just about everywhere it is being implemented, however that is not the most important reason why Auto Blogging is in danger of extinction.

The number one reason, is one that you may not at first see when your thinking about using a plugin to generate content for your blog.

The reason is simple, content is quickly becoming a commodity that can be claimed as intellectual property and or copyrighted content that the owner claims is being wrongfully used by an autoblogging plugin.

For example, lets say that writer XY, writes for a magazine and gets paid a nice fee, for writing an article, the magazine now owns at least part of that content, so what happens, when blogger XX, uses an Auto Blogging plugin that automatically captures part or all of writer XY article and publishes on your blog.

Well for one thing, you might be in line for some trouble, though right now the chances are less that this might become a problem, however in the future, what might surprise you is that the search engines may see the possibility that in the future, they might become a target of litigation, (getting sued, hauled in to court)
If that begins to happen then the search engines might be found to be willingly participating in the act of distribution of copyrighted content via its search engine.

Now just in case your legally challenged, (and don’t worry it happens to us all)

This means that the recent changes that Google made could have been made for more than just surface reasons, it might have allegedly had something to do with insulating the search engine giant from being sued because of how the search engines were indexing content provided by these so called, (auto blogging) plugins for wordpress and other scripts.

Now, if this were found to be of some accuracy, then the website owner, might be next in line for notices of legal entanglements, since the search engines are now taking steps to insulate themselves from this type of behavior then the next logical target now becomes the website owner, or the website blogger.

If that happens, then there so very serious issues to deal with and it is something to seriously consider as a legal issue, since, most of these autoblogging plugins are easy to spot, via search engine robots, then that means eventually those people using these plugins will end up with some serious problems which could end up costing you a lot more than the cost of the software script you purchased to automatically post content to your blog.

What this means is that the day of the autoblogging plugin are about to end not because of the reason you may think but simply because if you use these plugins, and you do not create your own content, then you could end up loosing your domain, any money you made as a result of your “soon to be criminal activity” since everyone knows you can not profit from your crime.

The thing here is to take steps to not be associated with content scraping and what is really theft of someone else property, hard work, and effort.

Dont be an auto blogger, because you might someday find it was a really bad idea.

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the pattern

December 23, 2011 By

Have you ever walked in the snow on a cold day?

What you see when you look behind you is a pattern of where you have been and what you have done.

The internet is much the same way, when you update a website, when you add a post, when you link to an image, everything you do leaves a trail to what you have been doing and it is this that can help or hurt your website development efforts.

The DNA of the internet is a fine grained thing, that is layered from within and without.

First you might want to know what the pattern is, well that is anything that leaves a foot print, or a pattern, that can be analyzed, by a computer.

Did you know that just about anything that you do can be attributed to a pattern, including what time of day you post to your blog.

We dont like spiders and snakes, ok sure we get that, but spiders can be your blogs best friend, more so when that spiders name is google, so just in case your not a super geek, here is the word on spiders.

Spiders are little robots, that search the web, and they go up and down and all around, looking for cool webpages, well like this one.   So when they find a nice website, they report back and they go all around the website, like strands on a web, and then it reports back all the pages and links, like a web and what do spiders like best, lots of webpages.

So now you can see a little bit about how spiders work, to find your website and report back to the mother spider, in this case google about what it found when it views your website.

It checks all kinds of things, when the last post was made, what the content was it found, the time of day, the last post was made, yep it gets all kinds of information and it starts developing a pattern after a while it knows just when to check back to your website to see when it expects to find new content.

Yes that are that smart.

So now you know what developing a pattern may be a good and a bad thing, because what if you dont update your website as often as you should well then the spider will not visit your website as often.

That is bad, because if the spider does not come very often to see if your website has new content then your search results will not get into the search engines as often.

The more your website gets updated the more visitors the nice and friendly spider will send you.

You want more and more visitors to your website since without visitors things get old and dusty and well its just not as fun then.

Perhaps you can see how important it is to keep your website updated on a regular basis and why you want to keep the spiders happy.

So what about the pattern, well there are two patterns, one is good the other is bad.

We already discussed the good pattern, you know keeping the spider happy so they send you lots of visitors to your frequently updated webpages.

So lets talk about the bad patterns, that would be patterns that the spiders identify that tells them that your website is not really spider friendly.

here is a list, that we found seems to be good to avoid.

1. not enough updates, webpages are never updated and just sit there.

2. auto blog content,  auto posters that develop patterns, over and over, (spiders hate auto posters)

3. No new content, just the same old content from all over the web, (spiders hate “duplicate” content)

Some people think that auto posters are lazy and in fact they really are lazy, but worse than that, if the spiders figure out that your website is an auto posting website, they will stop coming to your site, or worse they will decide that your website is not worth the trouble of visiting.

Then your in real trouble, because no matter how hard you work on your website, no matter how much money you spend on it, no matter how many ebook you buy and no matter how many Gurus tell you to do this or that it will not matter.

Because you developed the wrong pattern.

See how this works, the problem is that developing the right patterns can be work, you have to actually type words onto your computer to get it on the website.

That is work, We figure that it should be that way, because really there is no free lunch, (someone has to pay) either you pay now or you pay later, we figure its best to develop the good pattern.

What do you think?

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Google on the war path

December 22, 2011 By Leave a Comment

Do small websites even have a chance in the new Brave Google world.

Will your website business be effected by the changes at Google?

Well, you have likely heard about how google has declared war on low quality websites, it remains unclear if that means smaller mom and pop websites or if they mean those types of websites that are employing tricks to reach the top of the search engines.   Either way, it would behoove an individual to seek out the truth, in order to fully understand how this new ruling effects the websites you operate.

If, Google has decided to terminate your website because it is considered of low quality because your a little fish in a big sea then perhaps it is time to stand in line at the food bank or are there other sources of traffic?

There  have been a few who are throwing up their hands and saying, “you know it is just not worth it”  After you factor in the cost of hosting, the cost of developing a website, the cost of software, the cost to design graphics, when you add it all up and you see that as a result google has not decided that all your hard work is of low quality.

You want to say, as compared to what, a team of developers that get paid millions of dollars to develop a website?

Sadly we cannot all afford to have a million dollar budget and to advertise on google adwords, but even if we did would it do any good?

In an ecomony where the average website costs, around 150.00 per year to maintain, is there a place in the economy for that poor website owner to make a dime?

Perhaps there is and perhaps it is not with google that you should be looking for that traffic and profit.

More and more small business owners are moving away from the behemoth, that is not supporting organic traffic to small business owners, when you think about it that way you have to wonder if this particular type of move may end up costing google far more in consumer clout than they ever thought it would.

No one knows for sure how all this will likely end up, one thing for sure is that there are going to be some changes, hopefully those changes will give the small business market a leg up, that would be what I would want to do, because for the last four years, grey hatters, and black hatters have made millions off the back of a lazy search engine.

Perhaps its time for google to go after the real market that supplies 90 percent of the services to real people all over the US, that is the small business market.

 

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Four things you should know

December 9, 2011 By Leave a Comment

There are many more things that you should be aware of when
developing wordpress websites.These four are important to your
wordpress websites success.

There are literally thousands of wordpress websites all competing for the same or some of the same niches.

1. Why your website must be different and unique.

2. What Pattern recognition software means to your websites success.

3. Updated content makes a huge difference to how your website is listed in the search engines.

4. Quality content and why it is the most over looked venue for bringing in new customers to your business.

Developing a website is not as easy as paying a small monthly fee for hosting or as easy as uploading a few HTML file or PHP file and clicking a few buttons, while it may seem that way when your looking at some advertising aimed at the non technical crowd, you might have seen that same advertising where they show you a nice website and say its easy and its only $4.95 per month, well yes, I suppose it is easy but it also does not work.

In the end if you purchase a $4.95 cent website, that is  what you will get a $4.95 cent website.

Lets talk about why your website must be different and unique not like thousands of other websites.

People want different, they want something that provides a great user experience, and they want something that others may not even know exists.

This is why your website should be different and unique because if people have a choice which one do you think they will choose, the millions of websites that all look the same or the few websites that make a unique presentation and provide a unique experience.

Pattern Recognition and what it can mean to your website.

What does pattern recognition have to do with how successful you website might become?

Simple, it is what drives many of the larger search engines, patterns are everywhere, everything you do and everything you see leaves behind a pattern.

That pattern is what Google looks at when it begins to decide how important your website should be in the search engines.

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creating content with PLR

December 3, 2011 By

Blogging was and still is mostly intended for people who want to create a diary on the internet.

Without having to know any programming or HTML code you can simply log on, give your thoughts or opinions and publish your posts.

In the past few years blogging has changed and is now utilized in many different ways, from product review websites to promotional sites, even business websites are now blogging.

Many people have treated their blogs just like normal websites.

Adding extra pages, uploading photos, changing templates are just several things many people have done to their blogs. Marketers even utilize blogs to attract more customers.

There are many advantages of using blog program to build your website. You can deliver the contents to people who want to read it with RSS because everytime you add new content to your blog the RSS Feed gets updated automatically. In addition you can submit your blog to many blog directories and search engines.

In addition, if you use WordPress for blogging, you can take advantage of its “post by email” feature and an autoresponder to publish your contents automatically. It is very useful especially if you want to setup several posts in advance and publish them later. In case you have difficulties to do it you may consider to hire someone to set it up for you.

But not like a normal website, a blog should be updated regularly. If you have time restraints or often have difficulties in finding ideas what to write you could lose frequent visitors. The good news is you can use private label contents to overcome the problem. Just pick ones that fit your needs, make them unique by adding your own experience and publish them.

There is a marketer who created a private label product based on the contents of his own blog. He named the product “Matt’s Year of Content”. You can copy the way how he shares his experience and knowledge in doing business on the internet with blog. Combined with other private label contents, your writing task could become a lot easier.

The real contents on your blog is very important. Even if the purpose of your blog is only for promoting your business you should add real contents into it since most directories will not accept blogs that only contain advertisements. That means your posts should not only contain, for example, updated products from Amazon.

So, by using WordPress and contents with private label rights you could improve your web presence in easy way. Use them to build a content-rich site by giving away advice or news about your industry.

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Keyword tools

November 7, 2011 By Leave a Comment

Every thing changes so quickly you literally have to do keyword research every day in order to have the most effective keywords, but how do you manage to do that when your so busy with everything else.

You could hire someone to do it?

But it costs a lot of money and you get what you pay for too.

What are the best keyword tools and how can you take advantage of how they work?


finding the best keywords is it worth your time and effort.

There are several tools available for SEO marketing and keyword marketing, but are they really worth the money?

If you have done any research into internet marketing then you know that you need to have keywords. If you are developing a web site then you need keywords to optimize the page and if you are developing an internet advertising campaign, whether pay per click or email, then you need keywords. Most internet marketers recognize that keywords are important but they do not understand the three crucial lessons that keywords can teach which will have a dramatic impact on the success of your web site, internet marketing, and internet advertising.

The most important element that keyword search can provide is targeted traffic. Most internet users utilize a search engine to start their search for information and that is why it is so important to optimize your web site for search engines. A crucial element of that optimization is targeting the right keywords to attract a large number of users who are interested in what your site has to offer. Using a keyword tool to study keyword search results will help you make sure that when your target audience does a search your site will come up in their results. That is tremendously powerful and entirely free.

Using a keyword tool to study keyword search results can also help you learn more about your target audience without going to the time and expense to conduct a market research study. Find out what people are searching for in your niche and what they are not searching for. Even more important, find out what they are searching for and not finding. Perhaps there are unexploited areas that you can target to reap great financial rewards.

Keyword search can also help you learn more about your business. Finding out what people want and need can help you plan your future product development and marketing campaigns more effectively and greatly increase your profits.

Using a keyword tool to study keyword search results and determining your targeted keywords is not only an important part of internet marketing it is essential to your success because it helps you with online marketing efforts, especially search engine optimization; helps you determine your target niche and focus your advertising efforts; and helps plan future growth and development.

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PLR

November 7, 2011 By Leave a Comment

Developing content is the primary job of the webmaster and content just became even more important after the google panda update and it is about to be even more important very soon now.

Developing content that you can use to enhance your website traffic.

When your creating content it should be valuable to the reader and it should be friendly to the search engines.

Are you doing all you can to develop your PLR material?

private label rights.

There are so many products out there these days. You see them everywhere, but do you really know what your getting?

Thousands of Articles, but so little time.

Do you have lots of PLR products just sitting around on your hard drive?

Have you ever bought PLR before and later realized that it was just not what you hoped it would be?

Private label rights Articles are a busy webmasters best friend, because writing is a time consuming process, PLR is one method of saving time, however, it is a hit and miss proposition, sometimes you get good stuff more often you do not get good stuff.  The main reason for this unequal but factual truth is that it is difficult to read through a lot of material when your evaluating content for a potential purchase.  Since there are different levels of education, spelling, language and punctuation can often be viewed differently.

For a non English speaker, an average article with poor written English might actually appear to be much better than the same article would appear to someone who has a college education.

It is this difference that causes a great dissidence, between what is considered good quality and what is considered average quality.

Unrestricted PLR is the best PLR period, however over the last few months there has been a growing trend in marketing to restrict the rights of users to make use of PLR material this is not only illegal but terribly unfair.  Visit Limited Edition PLR.com for more great information about PLR and how to make it work for your website or business.

PLR comes in many different forms, from software to articles even an entire business model can be sold as PLR.

For more great PLR ideas, check Limited Edition PLR.com

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Web Design Mistakes

November 3, 2011 By Leave a Comment

Sometimes simple is better…

Do you think that a poorly functional website design can kill your business?

The truth may be Yes Yes it can

bad designs, equals money lost…

It means that you may end up with an ugly website, and even worse, it might not attract any traffic at all, because believe it or not, I have seen some truly ugly websites that actually worked well to attract traffic, but There are plenty of mistakes in the world of web design. Let’s have a look at what some of the top design mistakes that people make every day.

This is the number one biggest mistake that so many people make, it will kill you with the search engines.

1. Too Much Advertising
When you’re trying to make money from your website, it’s all too easy to overwhelm your site with ads. Put yourself in your user’s place and take a good hard look at your site and ask yourself if the ads feel intrusive.

Does the site look like an information source or does it feel more like a page-holder for the ads?

These days, if you advertise your website takes two steps backward.

2. Plugin usage.
You have to keep plugin useage to a maximum of 1 type per page. If you’ve got Flash, then you can’t have a media player, or if you’re using Java, then no Flash. It’s not as bad to use the same plugin twice, however.

So what happens if you over use plug ins, again your rating goes down..

3. Flash in websites.
Please, don’t use a Flash intro on your website. They have been so overused that they’re becoming universally mocked.

4. Unclear Layout and Navigation.
Many websites, especially business sites, suffer from some kind of disease where the very simplest task takes 10 steps. If users are asking you how to do things on your site, then you need to improve your layout and navigation. If there are certain tasks people want to do frequently, put them on the front page.

5. External links, too many…
There are 2 kinds of links: internal (to other parts of your website) and external (to other websites). For the benefit of your users, it’s best if you mark external links, either by making them a different color or using some kind of a symbol (a box with an arrow is the usual one). It’s also good to make the external links open in new windows, so people aren’t leaving your site altogether when they click them.

6. Linking errors.
Some web pages are designed to show links only when people put their mouse over them. While this might make the design look nicer, it is not very user friendly. Instead, use a clearly contrasting color for links, and preferably underline them. This makes them more visible to the user, thus more user friendly.

7.  Email Links.
Always clearly mark a link that will send email (a mailto link) with the word ‘email’. If you turn clicking a name into send email, you’ll annoy users who expected to find out more about the person.

8. Broken Links.
You should check your links regularly to make sure that they all still work. There’s nothing worse than finding a site that looks useful, only to find that it hasn’t been updated in years, so most of the links don’t work. While a website does mostly run itself after a while, that doesn’t mean that you should neglect essential maintenance.

9. Strange Fonts.
Stick to the most common web fonts: that’s pretty much just Arial, Georgia, Tahoma and Verdana. If you use more obscure fonts, then most users won’t have them — and those that do will find your text hard to read. The only place for non-standard fonts is in your logo or headings, and then only if they are displayed as an image.

10. Badly-sized Text.
It’s important to keep your text around the standard size. Making text too big or too small makes it hard to read and annoying for many users. The best thing you can do is use relative text sizing (not pixels) that allows the browser to respect the user’s preferred text size. You should also consider offering buttons on your site to decrease or increase the font size.

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original content

May 24, 2011 By Leave a Comment

The Value of Content just went up…

Developing real content for the new era in Search engine results.

What you may not know about SEO and Google could be killing your website.

This website exists to help communicate the importance of developing original content that will attract organic website traffic.

It is a method of writing, blogging, posting, that has been developed by experienced writers to help you get the most out of your content.

Over the last six months we have been focusing on a method of writing that would produce good results over time.

It does require work, however, it can be done and there are tools to help you develop that content faster and with more precision than you might think. Google issued a challenge to website owners, that challenge is to create more original content and less low value content, which means a little more work on you part, however, you can do this if you really want to develop good content it is not that difficult.

One of the big challenges facing the wordpress website builder and owner is the idea that you can get a free lunch.

There is no free lunch, that is why so many that try to get ahead in google fail to continue to achieve success online.

These are what we call short cuts or tricks that tend to work for a very short time, however many so called, SEO gurus use this to trick people into buying a particular product or service with the promise that they will achieve great SEO results.

Sadly this is far from the truth.

In one of the most heart breaking examples was a fantastic website that still get huge amounts of traffic, from many different search engines.
Except Google, we hired an unknown SEO agent to do some work, for us and over time we paid a sum of money for the work they did and the result was frankly horrible, we were de-indexed by google.  We asked them what we could do to fix the issue and never received a reply, we tried everything we could do to try and get it right, but still no result, that website is still de-indexed at google yet we receive over one million hits per month from many other search engines online we provide good clean content all original.

So in effect we are being punished for a mistake someone else made while working for us.

Apparently there is no reprieve even when they claim that you can submit for reconsideration, it has not resulted in any meaningful communication between us and google, on this one website, we have no idea why they have not indexed this website it is a great website, full of exceptional content, so be careful who you choose to do work for you because apparently google does not forgive nor do they communicate with anyone for any reason.

 

 

 

 

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