Creating content has just become 1000 percent more profitable.
If you have been watching how the internet has been developing over the last few years you know that every year, around the first two months of the year, new technology is revealed that usually causes a buzz.
Everything is about to change and if you are not aware of that change you may be left behind.
Life is about change yet most people do not want to change, after all it is difficult to change.
Most change is forced upon us because we get too comfortable in living life as it is.
So Why is Subscription content dying a languishing death?
This is a question that many a Guru would like to understand better, if they did they would likely design their products differently, however, the problem exists in such magnitude that it is impossible to deny.
Subscriptions to content always fails in the long run.
Why is it that membership websites fail?
One of the most important things you can do for your website is to develop content, and update that content on a regular basis.
This is a big subject more so with the recent huge launch and apparent (alleged) failure of said launch.
The art of subscription retention is a difficult thing, in fact in many ways it is an impossible option to maintain.
Retention is one of the most difficult aspects of just about any large business or corporate network.
It is the art of maintaining a force in a constant direction.
The idea here is a simple one, this is your basic physics problem, as proved by most physicists, perpetual motion is a myth.
It simply does not exist, you can help it along, perhaps even add some magnetic fields to improve your dynamics, but in the end motion is contingent on a sustained path and force driving that path, and the subscription model, for web services simply has failed, even Amazon will tell you that much just have a look at the forums and you will see what we say.
So, is there a way, well in a word No, there is no way, but you can merely extend the time that the subscription lasts.
Eventually what goes up must come down.
It is as simple as that the law of Internet Gravity, says that what goes up must come down, that is why this latest and greatest Guru Launch of good ol unkie Andy will fail, for the very obvious reason that it is a revenue based on the wrong model, any MB, will tell you that you cannot base your main revenue stream on selling to the wholesale market.
Sadly, this is no different than any of the other incarnations of the past that have also failed.
One of the reasons why is that we are human, this is something that cannot be avoided, however,
we can guard against this type of behavior.