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SEO as many will know stands for Search Engine Optimization.

There must be hundreds of SEO plugins on the market many of them free however, there really are not many that work well for what they were designed to do.

Creating SEO interest in your wordpress website.

If you’re blogging on the WordPress platform, the first thing you probably did was to install a new WordPress theme. Even today you’re still occasionally changing themes and wasting a lot of time doing minor modifications that when objectively validated, distracts you from blogging itself.

Yet, it’s easy to understand why themes beg for so much attention. With the correct theme, you can accommodate all the nifty little widgets and codes, and may also mean better search engine rankings and tons of fresh traffic every day.

So what factors do you need to consider to make this whole theme-hunting business easier? Here are five important ones:

1) Theme Width and Columns

Typically, WordPress themes come in 2-column or 3-column formats, with widths ranging from 500 pixels to 960 pixels wide. If you’re blogging for non-profit purposes, a 2-column theme can look more compact and reader-friendly. Since you have less images of products or links to other sites to display, you can focus exclusively on the content without leading readers away from your site.

On the other hand, if you’re blogging for profit, you may want to consider a 3-column WordPress theme that will be able to accommodate your Google Adsense, Chitika and Text Link Ads codes comfortably without squeezing everything in the content area. 3-column themes allow room for expansion, but in the event that you’ve filled up all available space with ads, then it’s time you removed the non-performers and use only the advertising services that work for that particular blog.

2) Use of Images and Icons

A theme with images and icons can look good, but it rarely increases your web traffic or subscriber base. In fact, most “A-list” bloggers have plain vanilla themes with a simple logo on top. Reducing the amount of images also means faster loading time and less stress on your servers. This vital aspect of server load become apparent only if you have tens of thousands of visitors a day, but it’s worth designing for the future.

A image-laden theme also distracts readers from the content itself. This is the reason why blogs like Engadget and Tech Crunch use images intensively in the content areas to add value to a post, but the theme itself is simple and rather minimalist.

Ideally, a theme should allow you to use your own header image for stronger branding purposes, yet replace images and icons with links and text, or just not use them at all unless absolutely necessary.

3) Compatibility with Plugins

Another time-sucking activity is installing plugins that improve the functionality of your site. There’s a plugin out there for almost everything you want to do with your blog, but while most of them are free and easily obtainable, it’s not always easy to install the plugins and insert the codes into your WordPress theme.

If your theme is too complicated, it may be a headache to even insert that one line of code you need to make a plugin work. This is often the case with advanced AJAX-based WordPress themes that have too many files and heavy coding. I’ve always preferred a simpler themes that stick to the default WordPress theme as much as possible, so I can cut back on the learning curve and just get on with my life.

Remember that the purpose of your blog is to deliver timely, relevant content to your readers, Any theme that preserves or improves the reader experience is good, any theme that subtracts from the experience is bad.

4) Search Engine Optimization

A lot can be said about search engine optimization, but at the end of the day if you have content worth reading eventually you’ll get the rankings you deserve. However, that doesn’t mean that you don’t need SEO; it merely means that as far as optimization is concerned all you really need to do is to make sure:

(a) Your tags are formatted properly, with the name of the post first followed by the name of the blog – some themes can do this automatically without modification to the code or use of a plugin

(b) All your blog content titles use the H1 tag, with the main keywords used instead of non-descriptive text for better SEO relevance

(b) Your theme has clean source codes, and if possible all formatting is linked to an external CSS file which you can edit independently

5) Plug-And-Play Ease of Use

Can the theme be installed easily on an existing blog without having to move things around? Can the same theme be used and customized easily on your other blogs? These are some additional things you may want to consider when theme-shopping, especially if every minute of downtime on your blog may mean lost revenue.

While it’s hard to make comparisons due to the sheer amount of free and paid themes out there, it’s still a good idea to have a test blog site. Test any theme you plan on using, and make sure your test blog is also fitted with all the plugins and miscellaneous widgets used on your real blog. The last thing you want is for your readers start seeing weird error messages on your blog.

At the end of the day, a theme is just a theme. Instead of spending your time installing them, it may be wiser to outsource the task and focus more on your readers. Alternatively, you may also want to consider buying “plug-and-play” themes for a reasonable price. Dennis De’ Bernardy of ProWordpress.com has probably one of the best themes around, but if you’re short on cash there are certainly cheaper alternatives.

Advertising how do you communicate?

Corporations spend millions of dollars every year simply because they do not communicate effectively with their customers.

While it may seem simple to us apparently the corporate mind is not currently able to comprehend the fact that taking the time to learn how to communicate to the customer base would in fact deliver the results they demand but fail to achieve.

Imagine for a moment if you could read the minds of your target audience.

Getting inside the head of your target audience is all about learning how to communicate.

Communication is difficult but not impossible.

Did you know that communication is a multi billion dollar business and that most websites have it totally wrong?

Communication problems account for millions of dollars in lost productivity in most corporations world wide.

When you think about it, you have to wonder, how can professionals not be able to effectively communicate all the time?

Communication is really all about what you want to say and how you want to say it.

Advertising is communication, knowing how to communicate with your target consumer is the only way you will ever make money online.

There are many different types of communication, advertising is a method of communicating with your target customer, the people you want to reach out to. Take a look to the right side of this web page, you will notice a small space that is dedicated to adzly.com which is a really great place to get exposure and some really good advertising.

Advertising is something that has been around for centuries, in fact in ancient Egypt, there are indications of advertising in many of the scrolls, that exist even today, imagine that an advisement, over 3000 years old, there are some things that we can learn from old advertisements, perhaps not Egyptian, advertising, but you can learn a lot from watching commercials on TV.

Effective communication, should do one of two things, persuade, the viewer to buy a product or take an action.

Taking action is one of the most imp0rtant things you can do when advertising.
Consumption, is the desired end result of most advertisers, repeat business is just one method of gaining that added consumption.

In the use of video there are distinct ways that you can advertise, using verbal, and non verbal communication, this can be done using images, as well as video, but it is particularly effective in video.

Over the last few years, with the advent of video editing tools, there have been many methods used to influence how you view advertising. Have you ever eaten a meal then sat in front of the TV, then after watching a commercial you think your hungry, even though you just got through eating. You may be the victim of subliminal advertising, which some years ago was illegal in some states and in certain theaters, the use of subliminal advertising was considered as a form of mind control.

In some ways, subliminal advertising could in fact be somewhat like mind control, with the exception that usually a person will not do anything they would not be normally willing to do.

However, if your not careful you might be viewing subliminal advertising and not even know its happening.

This is because subliminal advertising is not aimed at the conscious mind at all.

It is actually aimed at the subconscious mind.

Discovering what the unconscious mind of the consumer thinks has been a topic of several very popular books very recently.

It has a lot of power and value in the advertising world, as an example, of this everything from the colors used in product branding to the shape and feel of the product are taken in consideration.

Social bonding has become a key word that holds some very interesting conceptions for the consumer and the advertiser alike.

The act of bonding with a product is something that is not new, in fact the older black and white commercials of the 1940s used some surprisingly effective advertising methods that are only now being fully researched.

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Advertising how do you communicate?

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