Using WordPress how to go from Zero to hero

 Imagine for a moment that you know nothing at all about the internet or how to create a web presence online.There are literally thousands of small business owners out there that would love to learn about how to create their own websites or train someone else how to do it for them.

WordPress is a core system that allows many different adaptations. 

It allows the client user to develop PHP based programming that enhances the operation of the website.

It is fairly complex and detailed however to make a long story short with the relatively low cost of outsourcing you can hire someone to do the more difficult things.

 

There are dozens of wordpress courses out there, you can purchase them from a cost of a few bucks to several hundred dollars, they all have one thing in common.

 

They do not provide in depth information that you should be aware of. 

It is not really the fault of the people who are trying to make a living selling these guides, because they really dont know any better most of the time they have just created using an outsourcing company.

They do not know how wordpress really works because they just use what they see and without knowing what makes wordpress do what it does on the outside from the inside you really cannot understand wordpress at all.

Once you take the time to understand what Google wants and you understand how wordpress works and you understand what the average wordpress user wants, then you can understand what is missing from wordpress.

That is what this website is all about, going beyond the first impression and moving toward real integration of technology and creating content that people want to read.

 

 

 

 

Auto Blogging Failure

Why is this important?

because if you do not learn the lesson that Google wants to teach you the cycle begins over and over again and you will end up back here trying to figure out how you can beat the system, when all you have to do is make that adjustment and succeed where others fail, just imagine if you were to take all that energy that you waste on trying to game the google system and you applied that energy to a worthy cause.

Penguin proves that Auto Blogging is a failure, not only is it a failure but it is not obsolete.

 

Sometimes being Lazy is not a good thing, and yes, you really do have to be lazy to understand this.

If your mad or offended, then chances are you like me, your lazy…

Sorry, that’s life, but you know what you do not have to be lazy, you can change that into a positive action.

So, why are we talking about being lazy, sure thats, cool lets talk…

Auto Blogging, is a lazy way to do things, sadly its also very outdated…

Its lazy and guess what Google knows it too…

Are you still trying to find a way to make automation pay off like they told you when you first purchased an auto-blogging product.

 

Getting the most out of your automation techniques, why do people want auto blogs spewing spam all over the internet?

So You’ve decided to automate your web site.

Now what?
Perhaps you have purchased software that claimed to allow you to create “set it and forget it” websites that make money while you sleep. A bit of programming is going to be necessary if you want to automate a site. There are many types of programs that can be used to automate a web site including JavaScript, PHP, Perl, ASP, Java and more. So, which do you use? For many, it is a personal choice.

I prefer PHP for programming. PHP is a particularly useful programming language because it allows for advanced programming and is easy to integrate with web pages. Another plus of PHP is that the language interfaces very well with MySQL, a popular type of online database.

Yet another plus of PHP is that it is Open Source Code. The actual code that is PHP is available to the public for free, while the source code for products such as ASP are not. Because PHP is open source, there is a large community of PHP programmers that help each other with code. This means PHP programmers can rely on each other by using reusable pieces of code called functions and classes rather than constantly reinventing the wheel. This can dramatically cut down on production time.

Overall, PHP is flexible, cheaper than many alternatives, and built around a community. PHP and MySQL are excellent choice for webmasters looking to automate their web sites.

What Can PHP and MySQL do for me? Just about anything you can think of. That is the beauty of custom programming. A few ideas of what you can do with a PHP and MySQL driven site include:

1. E-commerce

2. User Polls

3. Keyword Tracking

4. Set User Preferences

5. Manage Password Protected Member’s Areas

6. Lead Follow Up

7. Customer Relations

8. Content Management

9. Email Newsletters

10. Accounting

11. Invoicing

12. Scheduled Updates

The list is limited only by your imagination. Once you have decided to go with a PHP and MySQL site, you can either get a custom program created, use a prepackaged version or a combination of both. Many PHP and MySQL programs that come prepackaged are easy to customize and can save you a lot of time and money over starting from the ground up.

Updating content

 managing your content is something you cannot afford to neglect.

Imagine what having great content is like.

  how often do you update your website?

How important is updating content online?

It could be more important than anyone ever realized.

People think that they understand but in reality, they really do not understand it at all…

  What if you only thought you knew what people wanted…

The average blog content should be updated,
every day, twice a day.

The thing is that most of the time it is not practical to update a website twice a day for one thing it takes a lot of work and effort to produce good content and that has made writing one of the most important things that a webmaster can do.

Content has become extremely important, not only the quality and the value of that content but also the freshness of that content.  In a day and age when Google dominates the search engine results, no one would have believed, that there would be a bing or that yahoo and bing might one day combine forces to perhaps make a big dent in the google monopoly.

People started getting tired of results that did not match up with what they were looking for.

Bing saw this as an opportunity to provide better results without all the advertising and distractions, and yet they have not really made a big difference, at least so far, they still are trying to take more from google, and that is why google started making changes in the way that they produce results for searchers, however has it worked?

 

 

 

Posting using wordpress plugins

 Imagine what you could do if you had the tools to effect real change.

This is a very powerful tool.

Method posting is one of the most powerful techniques that you can create.

Popular guerrilla marketing techniques that relies on blog posting as a great source of traffic and incoming links. While reciprocal links are a necessity if you wish to promote your website and rank high in the search engines, blog posting delivers another important element of search engine optimization – one-way links.

When posting on blogs you are allowed to include a live link in your message.

Of course, this is different from one blog type to another, and some webmasters may have comment moderation turned on, so they will edit-out your links if they are not appropriate.

Blogs are one of the most interesting and dynamic Internet phenomena and they are, as many veteran Internet marketers already know, a constant source of traffic. This is why you should visit as many blogs related to your website topic and comment on the articles and posts they have.

Remember that you can place a link in your post, but don’t overdo it, as you can easily get labeled as a “spammer” if you do so. The one-way links that come from blogs may really boost your search engine rankings, especially since there are plenty of blogs with a high Google PageRank.

How to Get Your Messages Posted on Blogs

Most blog owners are actively managing their blogs and they will instantly delete any message that has even a small resemblance to anything commercial or spam.

Here are a few useful tips on how to promote your website through your blog messages without making your comments sound like a sales pitch:

* Make sure to actually read some of the posts on that blog and create a custom message to suit the context. Don’t go with a template comment as that will quickly backfire and chances are a large majority of your posts will get deleted within days.

* Don’t place a lot of links in your message. One is enough. If the blog allows HTML, make sure to insert a keyword rich description in the link anchor, as that will boost your page rankings even further.

* Add valuable content with your message. You know how important article submissions are and how blog owners are used to posting whole article on their blog. Do the same with your message – don’t post a 2-line message. Instead, create an article-like comment that brings some updated news on a particular topic and then adapt this message to the context of the blog you are posting on.

* It’s a good idea to select 30-40 blogs that have high traffic and excellent search engine rankings and be a constant poster. At first, convince the blog owners that you are not a spammer by posting relevant comments without any links or promotional language. Once you prove to be “one of the team” you can insert some non-intrusive links to your website, which they will produce excellent results!

 

 

the pattern

Every moment of every day you leave a trail…

Everything leaves something behind…

Even the smallest foot prints can be seen,..

Have you ever walked in the snow on a cold day?

What you see when you look behind you is a pattern of where you have been and what you have done.

      What if everything you do leaves a trail…

If you are missing this image you might be missing something important.

patterns make a different in how your website is developed online

In many ways, the way that modern metrics and website analytic’s, work can make or break your website.

The internet is much the same way, when you update a website, when you add a post, when you link to an image, everything you do leaves a trail to what you have been doing and it is this that can help or hurt your website development efforts.

The DNA of the internet is a fine grained thing, that is layered from within and without.

First you might want to know what the pattern is, well that is anything that leaves a foot print, or a pattern, that can be analyzed, by a computer.

Did you know that just about anything that you do can be attributed to a pattern, including what time of day you post to your blog.

We dont like spiders and snakes, ok sure we get that, but spiders can be your blogs best friend, more so when that spiders name is google, so just in case your not a super geek, here is the word on spiders.

Spiders are little robots, that search the web, and they go up and down and all around, looking for cool webpages, well like this one.   So when they find a nice website, they report back and they go all around the website, like strands on a web, and then it reports back all the pages and links, like a web and what do spiders like best, lots of webpages.

So now you can see a little bit about how spiders work, to find your website and report back to the mother spider, in this case google about what it found when it views your website.

It checks all kinds of things, when the last post was made, what the content was it found, the time of day, the last post was made, yep it gets all kinds of information and it starts developing a pattern after a while it knows just when to check back to your website to see when it expects to find new content.

Yes that are that smart.

So now you know what developing a pattern may be a good and a bad thing, because what if you dont update your website as often as you should well then the spider will not visit your website as often.

That is bad, because if the spider does not come very often to see if your website has new content then your search results will not get into the search engines as often.

The more your website gets updated the more visitors the nice and friendly spider will send you.

You want more and more visitors to your website since without visitors things get old and dusty and well its just not as fun then.

Perhaps you can see how important it is to keep your website updated on a regular basis and why you want to keep the spiders happy.

So what about the pattern, well there are two patterns, one is good the other is bad.

We already discussed the good pattern, you know keeping the spider happy so they send you lots of visitors to your frequently updated webpages.

So lets talk about the bad patterns, that would be patterns that the spiders identify that tells them that your website is not really spider friendly.

here is a list, that we found seems to be good to avoid.

1. not enough updates, webpages are never updated and just sit there.

2. auto blog content,  auto posters that develop patterns, over and over, (spiders hate auto posters)

3. No new content, just the same old content from all over the web, (spiders hate “duplicate” content)

Some people think that auto posters are lazy and in fact they really are lazy, but worse than that, if the spiders figure out that your website is an auto posting website, they will stop coming to your site, or worse they will decide that your website is not worth the trouble of visiting.

Then your in real trouble, because no matter how hard you work on your website, no matter how much money you spend on it, no matter how many ebook you buy and no matter how many Gurus tell you to do this or that it will not matter.

Because you developed the wrong pattern.

See how this works, the problem is that developing the right patterns can be work, you have to actually type words onto your computer to get it on the website.

That is work, We figure that it should be that way, because really there is no free lunch, (someone has to pay) either you pay now or you pay later, we figure its best to develop the good pattern.

What do you think?

Advertising on Google?

Google is one of the larger search engines online…

Can you trust that advertising on Google is safe for both parties?

That is a very good question one that allegedly Google would prefer that you not ask.

If Google cannot be trusted to deal honestly with its publishers, how can you as an advertiser expect to be treated any differently…

Think about that for a moment or two.

There are many indications (allegedly) that Google may be playing fast and loose with Publishers…

There are thousands of complaints all over the internet yet Google appears to not care...

If Google is treating the very people that have helped to make google such a success how to you think they will treat your company and your business…

That is something that you should really know the answer to, because you know that if you cannot trust a business partner, how can you rely upon them when the time comes that you need them, will they be there for you or will they have a phone recording that says, sorry, but we have outsourced all our phone support options to other nations, (allegedly) that do not really speak English, but you knew that when you join our program, have a nice day now.

 

The thing you need to know is that if Google allegedly treats its consumers badly, then it will eventually reflect back on your business, that is likely the number one reason why you should make arrangements to X out Google…

Sticky Adz plugin

Get the Sticky Adz WordPress plugin at wordpress.org

This great wordpress plugin will help you develop better advertising using a scrolling “sticky Frame”

Sticky Adz is more than just a method of advertising it is a concept, that correctly used can increase your clicks and revenue.  Advertising is not just a lot of flashy banners or links created to get someone to click something but it is something more than just the “in your face methods” that many have tried to use in the past.

The truth is that most of the time, these methods do not work to produce sustainable revenue.

Advertising is about producing revenue for the advertiser, if Google does not correct this issue then in the very near future the stock values for Google will take a serious tumble into the abyss.

In fact any company that does not provide real world value to an advertiser is eventually going to find that they are no longer the most popular or the most powerful force in search engines mastery, this over confidence in business development can result in a loss of revenue, simply because without a strong consumer base any business will suffer.

This is what sticky Adz is all about, developing the right kind of advertising for the website.

This concept advertising is how you can increase your websites revenue.

Providing the right type of advertising is what your job as a web master or website owner is all about.

Imagine what might happen if you were say a big company and you advertised that you could provide a certain ROI and what ended up happening was that you could not in fact provide that level of ROI, how long do you think it would take before those advertisers would stop advertising on your website?

Not long at all, that is where Google will find itself and in fact any website might find itself if they do not make some serious changes in 2012.

This may be the year that you notice a huge difference in how you do business.

Google on the war path

Do small websites even have a chance in the new Brave Google world.

Will your website business be effected by the changes at Google?

Well, you have likely heard about how google has declared war on low quality websites, it remains unclear if that means smaller mom and pop websites or if they mean those types of websites that are employing tricks to reach the top of the search engines.   Either way, it would behoove an individual to seek out the truth, in order to fully understand how this new ruling effects the websites you operate.

If, Google has decided to terminate your website because it is considered of low quality because your a little fish in a big sea then perhaps it is time to stand in line at the food bank or are there other sources of traffic?

There  have been a few who are throwing up their hands and saying, “you know it is just not worth it”  After you factor in the cost of hosting, the cost of developing a website, the cost of software, the cost to design graphics, when you add it all up and you see that as a result google has not decided that all your hard work is of low quality.

You want to say, as compared to what, a team of developers that get paid millions of dollars to develop a website?

Sadly we cannot all afford to have a million dollar budget and to advertise on google adwords, but even if we did would it do any good?

In an ecomony where the average website costs, around 150.00 per year to maintain, is there a place in the economy for that poor website owner to make a dime?

Perhaps there is and perhaps it is not with google that you should be looking for that traffic and profit.

More and more small business owners are moving away from the behemoth, that is not supporting organic traffic to small business owners, when you think about it that way you have to wonder if this particular type of move may end up costing google far more in consumer clout than they ever thought it would.

No one knows for sure how all this will likely end up, one thing for sure is that there are going to be some changes, hopefully those changes will give the small business market a leg up, that would be what I would want to do, because for the last four years, grey hatters, and black hatters have made millions off the back of a lazy search engine.

Perhaps its time for google to go after the real market that supplies 90 percent of the services to real people all over the US, that is the small business market.

 

Auto blogging failure.

Do you run an auto blog and just cannot seem to get it off the ground?

Did you buy a product that promised would deliver traffic and cash but failed…

The top reasons why Auto blogging is a failure.

There are several really compelling reasons why autoblogging is failing just about everywhere it is being implemented, however that is not the most important reason why Auto Blogging is in danger of extinction.

The number one reason, is one that you may not at first see when your thinking about using a plugin to generate content for your blog.

The reason is simple, content is quickly becoming a commodity that can be claimed as intellectual property and or copyrighted content that the owner claims is being wrongfully used by an autoblogging plugin.

For example, lets say that writer XY, writes for a magazine and gets paid a nice fee, for writing an article, the magazine now owns at least part of that content, so what happens, when blogger XX, uses an Auto Blogging plugin that automatically captures part or all of writer XY article and publishes on your blog.

Well for one thing, you might be in line for some trouble, though right now the chances are less that this might become a problem, however in the future, what might surprise you is that the search engines may see the possibility that in the future, they might become a target of litigation, (getting sued, hauled in to court)
If that begins to happen then the search engines might be found to be willingly participating in the act of distribution of copyrighted content via its search engine.

Now just in case your legally challenged, (and don’t worry it happens to us all)

This means that the recent changes that Google made could have been made for more than just surface reasons, it might have allegedly had something to do with insulating the search engine giant from being sued because of how the search engines were indexing content provided by these so called, (auto blogging) plugins for wordpress and other scripts.

Now, if this were found to be of some accuracy, then the website owner, might be next in line for notices of legal entanglements, since the search engines are now taking steps to insulate themselves from this type of behavior then the next logical target now becomes the website owner, or the website blogger.

If that happens, then there so very serious issues to deal with and it is something to seriously consider as a legal issue, since, most of these autoblogging plugins are easy to spot, via search engine robots, then that means eventually those people using these plugins will end up with some serious problems which could end up costing you a lot more than the cost of the software script you purchased to automatically post content to your blog.

What this means is that the day of the autoblogging plugin are about to end not because of the reason you may think but simply because if you use these plugins, and you do not create your own content, then you could end up loosing your domain, any money you made as a result of your “soon to be criminal activity” since everyone knows you can not profit from your crime.

The thing here is to take steps to not be associated with content scraping and what is really theft of someone else property, hard work, and effort.

Dont be an auto blogger, because you might someday find it was a really bad idea.

content generation mangement

There is a stream of thought that has recently become more intense among some larger websites that have in the past been compared with the dreaded, “content farm” status allegedly developed by Google to identify some websites that do not provide extreme value to its readers.

Some of these websites, include, Ezine Articles, and a lot of other article directory websites, AKA, allegedly (content farms) now to combat this rather vague determination a lot of these websites have instituted stringent guides that are said to increase the value of the content being offered, much of these guides is said to eliminate 90 percent, (allegedly) of average readable content.

It would be nice if we were all English Majors and used perfect English in all our thoughts and all our conversations, but that is not the real world.

In the real world much of the way we communicate is in an average dialog, much like many books read, we like the familiar, we like the normal, it is comforting, so when you start to see something that is not normal being presented as if it were normal, then you have to begin to wonder how so many content creators can make the assumption that all content must now be perfect, but that is not what the real world is like.

When you look at a New York Times best seller, and you see mistakes, in the editing, knowing that a book is also not perfect, it just makes sense that website content will also often have some level of mistakes, since people are by our very natures not perfect, the idea of finding perfection in a websites language is just well silly.

So, in the short term, this idea of perfect content may seem like a good thing but once, the people begin to navigate away from some of these “perfect” websites, because the content may not be logical or even understandable, “human readable” we think that eventually what will happen is that Google and other search engines like Bing, will change the way they rank websites.

Personally we just like the idea of being human and so free to speak as a human speaks.

We think it just makes sense to be normal and understandable…