Every moment of every day you leave a trail…
Everything leaves something behind…
Even the smallest foot prints can be seen,..
Have you ever walked in the snow on a cold day?
What you see when you look behind you is a pattern of where you have been and what you have done.
What if everything you do leaves a trail…
In many ways, the way that modern metrics and website analytic’s, work can make or break your website.
The internet is much the same way, when you update a website, when you add a post, when you link to an image, everything you do leaves a trail to what you have been doing and it is this that can help or hurt your website development efforts.
The DNA of the internet is a fine grained thing, that is layered from within and without.
First you might want to know what the pattern is, well that is anything that leaves a foot print, or a pattern, that can be analyzed, by a computer.
Did you know that just about anything that you do can be attributed to a pattern, including what time of day you post to your blog.
We dont like spiders and snakes, ok sure we get that, but spiders can be your blogs best friend, more so when that spiders name is google, so just in case your not a super geek, here is the word on spiders.
Spiders are little robots, that search the web, and they go up and down and all around, looking for cool webpages, well like this one. So when they find a nice website, they report back and they go all around the website, like strands on a web, and then it reports back all the pages and links, like a web and what do spiders like best, lots of webpages.
So now you can see a little bit about how spiders work, to find your website and report back to the mother spider, in this case google about what it found when it views your website.
It checks all kinds of things, when the last post was made, what the content was it found, the time of day, the last post was made, yep it gets all kinds of information and it starts developing a pattern after a while it knows just when to check back to your website to see when it expects to find new content.
Yes that are that smart.
So now you know what developing a pattern may be a good and a bad thing, because what if you dont update your website as often as you should well then the spider will not visit your website as often.
That is bad, because if the spider does not come very often to see if your website has new content then your search results will not get into the search engines as often.
The more your website gets updated the more visitors the nice and friendly spider will send you.
You want more and more visitors to your website since without visitors things get old and dusty and well its just not as fun then.
Perhaps you can see how important it is to keep your website updated on a regular basis and why you want to keep the spiders happy.
So what about the pattern, well there are two patterns, one is good the other is bad.
We already discussed the good pattern, you know keeping the spider happy so they send you lots of visitors to your frequently updated webpages.
So lets talk about the bad patterns, that would be patterns that the spiders identify that tells them that your website is not really spider friendly.
here is a list, that we found seems to be good to avoid.
1. not enough updates, webpages are never updated and just sit there.
2. auto blog content, auto posters that develop patterns, over and over, (spiders hate auto posters)
3. No new content, just the same old content from all over the web, (spiders hate “duplicate” content)
Some people think that auto posters are lazy and in fact they really are lazy, but worse than that, if the spiders figure out that your website is an auto posting website, they will stop coming to your site, or worse they will decide that your website is not worth the trouble of visiting.
Then your in real trouble, because no matter how hard you work on your website, no matter how much money you spend on it, no matter how many ebook you buy and no matter how many Gurus tell you to do this or that it will not matter.
Because you developed the wrong pattern.
See how this works, the problem is that developing the right patterns can be work, you have to actually type words onto your computer to get it on the website.
That is work, We figure that it should be that way, because really there is no free lunch, (someone has to pay) either you pay now or you pay later, we figure its best to develop the good pattern.
What do you think?